Anuj Somani takes charge of integrated marketing and performance at Volvo Car India

New Delhi: Volvo Car India has elevated Anuj Somani to Head of Integrated Marketing and Performance. He announced the appointment in a LinkedIn post and said, "I’m happy to share that I’m elevated to a new position as Head - Integrated Marketing and Performance at Volvo Car India!" He took on the role in September 2026. He previously handled Marketing Operations across Brand, Retailer, Digital and PR from April 2025 to August 2026. Somani joined Volvo Car India in October 2021 as Senior Marketing Manager – Brand. He subsequently served as Senior Marketing Manager – Brand and Retailer Marketing from April 2024 to March 2025. Before joining the carmaker, he worked at LIXIL as Leader, Marketing Communications, SATO, from February 2019 to September 2021. He was Manager – Marketing Communications at VE Commercial Vehicles from October 2017 to January 2019. Earlier, Somani spent six years at Mahindra & Mahindra as Brand Manager, from October 2011 to September 2017. His responsibilities included brand planning, customer segmentation, product positioning, competition analysis, pricing and brand budgets. He worked as Assistant Marketing Manager at Autocop India from July 2010 to September 2011.